Monday, April 10, 2017

New install tracking and attribution options

Getting the right value out of app promotion campaigns is hard! External attribution platforms can help, as they provide you with deep insights about the value of the users you’re acquiring. As an AppBrain Promote user you can now also use this powerful technique, as we integrated the most used platforms into AppBrain Promote. Specifically, you can now use Adjust, AppsFlyer, Apsalar and Kochava to track installs of your campaign.

Are you not using any of these platforms, but want to use something different? No problem!
You can use the “AppBrain (with clickthrough URL)” option. Any clickthrough URL that ends up at the Google Play detail page of your app can be used.

This new feature is available on the campaign dashboard under the “Advanced” link. Here you can choose your install attribution option. Please be aware that you first have to integrate the SDK of the external partners, otherwise it is not possible to track the installs and your campaign will stop.

You can read more on the install attribution resource page. Or just dive straight into your campaign in your AppBrain Dashboard to add your preferred tracking option.

Friday, April 7, 2017

Run multiple campaigns to promote the same app

Super simple campaign setup has always been a key focus of AppBrain promote. However, we may have overreached a bit by tightly coupling an app promotion to a single campaign that contains all settings. This limited the flexibility of your reporting and setting of budgets.

"Everything should be made as simple as possible, but not simpler." [Albert Einstein]

It is now possible to start more than one campaign for the same app. This greatly enhances the flexibility of your campaign setup. Depending on your goals, there are many possible ways to take advantage of this. To name a few examples: you can build individual campaigns for various regions you’re interested in to get easier reporting on the campaign overview screen. This will also allow more fine-grained budgeting options than was possible with a single campaign. Or you can use different campaigns to test the impact of different CPI bids, different titles.

The results of these different campaigns can be easily compared in your campaign reports. This gives you more insight on how to improve your conversion by changing your campaign settings.

You can create new campaigns in your Campaigns dashboard. To make your life easier we have added the feature to “import settings” from previous campaigns to each campaign. In that way you can set up multiple campaigns in a matter of minutes.

Go to your AppBrain Dashboard to start creating multiple campaigns.