Thursday, December 3, 2015

More stats at a glance on the AppBrain app page

At AppBrain we think a lot about how we can help developers be more successful. We have shown information about Android apps on the AppBrain app pages since even before the Google Play website existed. We wanted to make these pages more useful for users, developers and industry watchers by adding interesting statistics. Today we’re launching a new version of our app page that integrates many statistics about an app in a simple and powerful way. If you want to look at an example immediately, check out the page about our game "Frog Match".

The new page consists of a number of stats that have been available for a while and a few completely new ones. They’re all presented in an attractive way so you get a lot of insight at a glance. Let’s walk through the new page.

Basic information
All basic information about an app is presented in colorful tiles at the top of the page:


Follow trends in your app’s rating
Google Play’s app rating includes every user rating since your app was launched, so after a while your overall rating will only change very slowly. The app rating graph on our app page shows the average rating within a certain time period, combined with an indication of when the app was updated. In this way, you can easily see if an update significantly impacts the user ratings.

Keywords in your app description 
An interesting and concise app description is essential to attract users and make your app discoverable on Google Play. Your app description should be an accurate description of your app while containing as many popular keywords users search for as possible. The app description section shows a keyword cloud that shows the most typical keywords in your app description. The size of the word is bigger when it frequently occurs in your description or when only few other apps use this word as well, which means it’s unique to your app. If you’re interested in the technical details, you can find more information on term frequency–inverse document frequency.

Common terms in your user comments
The information given in user comments is very helpful to improve your app. It reveals a lot about your app’s potential strengths and weaknesses. Our page shows you tag clouds for all user comments, and for positive comments and negative comments separately. These tag clouds can help you identify possible problems. For instance, in the example below it’s clear at a glance that users have a problem with ads and nag screens in the app.


Permissions your app requires
Users generally don’t like to download apps that require many permissions, especially if it’s unclear why the app needs those permissions. The permission overview makes it easy to evaluate which permissions your app asks for and to compare this with competing apps. Removing app permissions that are not absolutely necessary can positively impact your app’s downloads.

Google Play rankings from different countries and top charts
How your app ranks on Google Play’s top charts is a good indicator of how well your app is doing. On the AppBrain app page you can see your app’s current rankings in a number of important countries across different lists, such as “Top Grossing” or “Top Free”. We determine where your app is best ranked and show the ranking history chart of the past 30 days in that country. More extensive data on your app’s current rankings and ranking history is available for free on the AppBrain dashboard.


List of ad networks, social libraries and android development tools
The libraries section reveals which ad networks, social libraries and development tools are present in the app. A click on a library brings you to the details page of that library.

We hope you will find our new app page useful. Do not hesitate to share your questions and feedback with us in the comments.

Happy holidays,

The AppBrain team