Friday, July 25, 2014

Send messages with AppBrain Cloud Alerts

Being able to quickly and easily send a message to your users helps to create a dynamic app experience.


To optimize the app experience for your users, we've just launched a new feature in the AppBrain AppLift SDK: AppBrain Cloud Alerts.

illustr-006.png


A cloud alert is a message that you configure on the AppBrain Developer dashboard and that will then be sent through the cloud to your app's users. They will receive it the next time they open your app.

alert004.png
With cloud alerts, you can easily send a message to all users of your app in 4 different formats: a dialog popup, a full screen interstitial, a subtle slide-in bar or a taskbar notification. Because the message only gets shown upon opening your app, there’s no annoying push notifications and no impact on battery use.


We’ve successfully used these notifications to
  • Notify users of our “Word Hunt” app that we’ve launched a new, similar game called “Word Snake” with a high conversion rate.
  • Ask users in a subtle way (using the slide in bar) to give us a rating and leave a comment on Google Play.
  • Give an explanation of a new feature that was added in the latest app update.
Of course there are many other possibilities.

dash.png
You can choose to add an action to your cloud alert. If there's no action, the alert will have just one button for the user to dismiss it. With a configured action, there will be a cancel button to dismiss and an ok button to perform the action. The action can be opening a link in the browser or forwarding the user to an app in the play store. 

The developer dashboard shows you a preview of your alert while you’re configuring it.


Try it now
If you’re a user of AppBrain AppLift already, you can directly configure your alerts on the AppBrain developer dashboard.
If you’re not using our SDK yet, you can get started on our info page.

To use cloud alerts, you need to initialize the AppBrain AppLift SDK in the onCreate() of your activity with “AppBrain.init(this);”.
Cloud alerts are available if your app has AppBrain SDK version 10.1 or later.

How would you use AppBrain cloud alerts?


Mathijs for the AppBrain team.